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PRIVACY POLICY

Privacy Policy
Brick Borrow Games Rental LLC – United Arab Emirates

Effective Date: 1st April 2026

1. Introduction

Welcome to Brick Borrow Games Rental LLC. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in accordance with applicable laws in the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

2. Information We Collect

We may collect the following types of personal data:

a. Personal Identification Information

  • Full name

  • Email address

  • Phone number

  • Residential address

b. Identity Verification Information

  • Copy of Emirates ID (frontside only)

c. Marketing and Communication Data

  • Preferences for receiving marketing communications

  • Interaction with our promotions and campaigns

d. Website Usage Data

  • IP address

  • Browser type

  • Pages visited and usage behavior

3. Purpose of Data Collection

We collect and use your personal data for the following purposes:

  • To register and manage your account

  • To process toy rental orders and deliveries

  • To verify your identity (including Emirates ID validation)

  • To communicate with you regarding orders, services, or support

  • To send marketing and promotional offers (with your consent)

  • To improve our website, services, and customer experience

  • To comply with legal and regulatory obligations in the UAE

 

4. Legal Basis for Processing

We process your personal data based on:

  • Your consent

  • The necessity to perform a contract (toy rental services)

  • Compliance with legal obligations

  • Our legitimate business interests (such as service improvement and marketing)

 

5. Marketing Communications

We may use your contact details to send you promotional messages, offers, and updates.

  • You will only receive marketing communications if you have opted in.

  • You may opt out at any time by clicking the “unsubscribe” link or contacting us directly.

 

6. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information with:

  • Delivery and logistics partners

  • Payment processing providers

  • IT and website service providers

  • Government authorities if required by UAE law

All third parties are required to maintain the confidentiality and security of your data.

 

7. Data Storage and Security

  • Your data is stored securely using appropriate technical and organizational measures.

  • Emirates ID copies are stored with enhanced security due to their sensitive nature.

  • We take reasonable steps to protect your data from unauthorized access, loss, or misuse.

 

8. Data Retention

We retain your personal data only for as long as necessary:

  • To fulfill the purposes outlined in this policy

  • To comply with legal, regulatory, or contractual requirements

Emirates ID copies may be retained for verification and compliance purposes as required by UAE regulations.

 

9. Your Rights

Under UAE data protection laws, you may have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data (subject to legal obligations)

  • Withdraw consent for marketing communications

  • Object to certain types of data processing

To exercise your rights, please contact us using the details below.

 

10. Cookies and Tracking Technologies

Our website may use cookies to enhance user experience and analyze website traffic.

You can control cookie settings through your browser preferences.

 

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their policies separately.

 

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

 

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Email: hi@brickborrow.ae
Phone: 043353005
Address: European Business Centre, Shop R13, Dubai Investments Park 1, Dubai, UAE

By using our website and services, you agree to the terms of this Privacy Policy.

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© 2026 Brick Borrow

The LEGO® logo is a trademark of the LEGO® group, which does not sponsor, authorise or endorse Brick Borrow UAE.

Some LEGO® sets contain small parts that are NOT suitable for and may pose a hazard to children under 3 years of age.

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